A significant part of any fashion business is to have beautiful and stunning photography that speaks to their brand. Bad photography doesn’t just look bad; it can also hurt your sales. How your products appear on your e-commerce store and other online portals is absolutely key to delivering the message you want to send your customers.
Understandably, a business wants to keep costs low to maximize its profits. The first temptation might be to take a DIY approach to photography. But this could be a costly mistake that could haunt you in the form of dismal sales. After all, no one wants to buy something that looks bad in a photo.
Assuming you’ve taken DIY photography out of the equation, we’re guessing you’re interested in finding a professional Los Angeles fashion photographer. However, before you begin, you can do a few things to prepare so that you get the most out of the experience and establish a productive relationship with your photographer.
Fashion photography can be done in several ways. Here we will discuss some of the most popular and effective ways to showcase clothing and accessory items.
Flat lay and hanging flat photography are simple but effective ways to display items. But when done incorrectly, it can look messy and just really terrible.
Flat lay photography is just like the name sounds: it displays clothing items laying flat or hanging on a white background without a human model or a ghost mannequin frame. It captures just the article in its natural form, as if you see it lay flat or hanging. This style of photography also zones in on the item’s quality and texture so that you can see it and have an accurate sense of how it would feel in real life.
Ghost and invisible mannequin photography is another way to illustrate clothing with few distractions. It also takes place over a white background but with the illusion of the item fitted on a body, hence the name “ghost/invisible mannequin.” This photography style is ideal for showing how an item fits a person but without a human model.
Ghost and invisible photography is a more complex process requiring adequate preparation before a shoot. Much of a photographer’s work occurs before shooting any images. Items have to be adequately steamed and lint out beforehand. If you consider this type of photography, be sure to ask the photographer about their experience and see examples of their work.
The last option you may be most familiar with is on-model photography, which shows your products on a human model. This style requires that you go out and hire a professional model. However, if your budget allows it and you feel that a human model best captures your brand’s voice, go for it!
On-model photography requires more collaboration between all parties: photographer, model, and you. Therefore, communication is critical since a photographer must balance directing the model and shooting the images how you want them to appear. Just like with any other type of photography, checking for experience and prior work is a sure way to feel confident with the photographer you’ve chosen.
I’ve you’ve decided on a style for your images and feel ready to take the next step, then it’s time to hire a professional fashion photographer. Searching for one is no different than looking for any other professional service. You can ask for recommendations, search online, and see what others say about their service. The critical ingredient is that the photographer has the right skills.
Hire a fashion photographer that understands your vision. As we’ve said before, ask about their experience and look at their portfolio. Communicate your desires and set realistic expectations, keeping in mind your budget and what the photographer can provide. Taking these steps will ensure that you have a fruitful relationship with your photographer and that your project turns the way you want it.
Is there something we can help you answer? Feel free to contact us.
Clothing and Product Photography Studio
1031 South San Gabriel Blvd
San Gabriel, CA 91776