Ghost mannequin photography, also known as “invisible” photography, creates the illusion of a “hollow man” effect. It is a prevalent photography style for the fashion industry and a simple but effective way to display clothing and apparel for fashion brands.
Actual mannequins and human models can distract from the item. The invisible mannequin effect reveals the product’s details through a 3-D image, making it possible for the viewer to see its measurements and angles with intrinsic detail. Invisible mannequins show the item’s real shape and give the consumer a more realistic view of the item’s fit. A professional Los Angeles clothing photographer can help you obtain ghost mannequin/invisible photography for your business.
Ghost/invisible mannequin photography consists of taking multiple images of the item. The exact number of images depends on the design of the garment. However, the first set of photos is taken on the mannequin body, while the second set is flat images.
It’s a straightforward concept; however, challenges can arise when clothing items have unique angles and shapes that make them particularly difficult to photograph. In either case, ghost mannequin photography is a complicated and lengthy process from start to finish. It involves detailed planning, preparation, and post-production work. Editing is also of particular importance for this type of photography since any distractions that show up in the initial image must be carefully edited out of the frame.
The challenge for any e-commerce business, whether it be fashion or another type of industry, is to present its customers with the most realistic view of the item in a virtual environment. With the consumer unable to directly engage with the object, ghost mannequin photography accomplishes providing the customer with the most vivid experience possible.
To produce the ghost mannequin effect, a photographer must first make sure that garments are properly steamed and lint out. It may sound like a simple task; however, it requires a great deal of experience, patience, attention to detail, and a bit of a magic touch.
After initial preparations are complete, camera work begins by shooting the product on a live model or mannequin. Shots are taken from the front, back, and all sides.
If they use a real person, the photographer will instruct the model to stand in a neutral fixed position. The model will also be styled minimally to avoid further distractions.
Getting the fit of the garment just right on the mannequin is crucial. Otherwise, you risk having a messy and sloppy fitting piece of fabric that will show poorly in the photograph.
The best setting for ghost mannequin images is in a professional photography studio. Professional clothing photographers have all the equipment and resources available to produce high-quality product images.
However, having all the necessary tools does not mean that anyone can shoot ghost mannequin photography. It takes special skills and knowledge that go far beyond the camera. As we’ve mentioned before, it takes a considerable amount of planning and post-editing to ensure the best images.
However, with the right product photographer well-versed in invisible ghost mannequin photography, you benefit from having professional-looking images that look amazing to you and your consumers.
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