In an age where most of us are shopping online, how your business presents its products plays a crucial role in determining your success. Many online retailers choose to use human models to showcase their products, making on-model photography a popular method.
On-model photography involves displaying your products on human models. While it is commonly used in fashion e-commerce, it can be used across other categories, such as accessories. For example, by using a human model to showcase a smartwatch, you allow potential customers to see its size, visual appeal, and functionality. In a nutshell, on-model photography helps customers see themselves owning and using the product.
Your brand personality is like the soul of your business. It sets you apart from your competitors and gives your brand character. Brand personality is expressed through design choices, messaging, and how you present your products. By carefully selecting models, backdrops, lighting, and styling, you can create a unique aesthetic that resonates deeply with your target audience, reflecting your brand’s character and values.
Product presentation is not just about showcasing the features; it’s also about establishing a connection with your customers. When you have models modeling your products, it creates a human connection that triggers an emotional response. Emotional engagement can lead to memorable brand experiences and has a significant impact on customers’ purchasing decisions.
While product descriptions are important, visuals often speak louder than words. On-model photography allows you to vividly showcase your product’s features and benefits. For example, a photo of a model wearing a waterproof jacket in the rain provides a clear and relatable demonstration of its key feature. This deeper understanding of the product enhances its perceived value and stimulates customers’ desire to make a purchase.
Another advantage of on-model photography is the ability to provide real-life context. Customers can visualize how the product fits, looks, and functions in realistic scenarios. This helps them make informed purchase decisions and increases their confidence in the product.
Online shoppers highly value authenticity and transparency. They appreciate seeing realistic representations of products, which on-model photography offers. By providing authentic depictions, on-model photography enhances customer trust in your brand and products, reinforcing your brand’s credibility. By offering true-to-life representations, on-model photography helps set accurate expectations. This clarity can significantly reduce returns, saving both your business and customers time and costs.
In the era of social media, shareable content is incredibly valuable. Well-executed on-model photos have high shareability, leading to increased social media engagement and expanding your brand’s reach. A single shared image can introduce your brand to hundreds or even thousands of potential new customers.
Influencers have a significant impact on their followers. When influential individuals share your on-model photos, it generates social proof. This not only strengthens your brand image but also encourages their followers to make purchase decisions, ultimately driving sales for your business.
While off-model photography (photographing products individually, without a model) has its advantages, on-model photography can provide a more immersive and realistic shopping experience. By adding a human touch, on-model photos can make the product more relatable.
However, every brand is unique, with its specific needs and customer expectations. Some brands may prefer off-model photography, some on-model, while others may find that a combination of both works best. For this reason, it’s vital that you have a good understanding of your target customers and their preferences.
While DIY may seem cost-effective, working with professional photographers can yield superior results with less effort. Professional product photographers possess deep knowledge of lighting, angles, editing, and more. They know how to showcase your products in the most appealing manner, creating captivating images that drive sales.
Choosing a photographer is about more than finding someone with high-quality photography skills. It’s about finding someone who understands your brand and its aesthetics and has a strong background in the on-model technique.
Professional photographers who specialize in on-model shoots are highly meticulous in their planning. But from your end, selecting the right model that reflects your brand identity is equally crucial.
Post-production is just as critical. During this stage, the photos undergo refinement and editing to match your brand’s aesthetic guidelines. When perfected, these images seamlessly integrate into your e-commerce store, creating a visually consistent and highly appealing shopping experience for your customers.
On-model photography offers numerous benefits for e-commerce. It enhances brand storytelling, builds customer trust, promotes social proof, and provides many other advantages. It is worth considering if your online store has not yet incorporated this technique. After all, the goal is to provide an online shopping experience that closely resembles reality, and on-model photography brings you one step closer to achieving this goal.
With years of experience in hand, our professional photographers can work with both you and your models to create stunning photos that will show your products in their best light. With our guidance and direction, we will work with you to create the perfect on-model product photography portfolio that you can use across all your digital platforms.
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