When shopping online, how do you know that you can trust the product when all you have are images? Many e-commerce businesses struggle with this question, as they want their customers to be able to trust the photos of the products they’re selling. However, it can be difficult to produce photographs that accurately represent a product and build trust simultaneously. So, how can you build trust with your customers online through your e-commerce photography? Here are 5 tips you’ll want to keep in mind as you plan for your next product photoshoot.
Studio lighting creates a sense of trustworthiness in your product photos. It gives your shots an air of authenticity and believability. In contrast, harsh artificial lighting can make photos look staged, unreal, and even untrustworthy. In real life, you may have a better product than the rest of your competitors. But, if your photos don’t prove it, your customers will ultimately buy from the retailer with the BEST product photos, and not necessarily the one with the best product.
Studies have shown that the right type of light positively affects how we perceive images. In a study, participants were asked to rate the attractiveness of faces photographed under different light conditions. The results showed that faces photographed in better light were rated more attractive than those photographed under poor lighting conditions. This means that not only is proper light more trustworthy, but it can also make your products more appealing to customers.
Have you ever seen a product photo taken from too many different angles? It can be confusing and even a little bit off-putting. When customers are looking at your product photos, they want to get a clear sense of what the product looks like. Don’t put them through a maze of angles where the customer’s perceptions of the product become jumbled. Instead, use a small number of consistent angles to give customers a good sense of the product without overwhelming them.
If you’re selling a piece of clothing, you might want to show it from the front, back, and side. But you don’t need 20 different photos from various awkward positions. Choose one or two main angles that you want to use for all of your shots, and stick with them. This will help create a sense of coherence and trustworthiness in your items.
For product photography, less is often more. That’s why you should use a simple, uncluttered background for your shots. A plain white or light-colored background is usually best. It helps the product stand out and makes it look clean. Avoid using busy patterns or dark colors, which can distract and make the photo look too unrealistic. When it comes to product photography, you want to imitate real life as much as possible.
Plain backgrounds provide a sense of neutrality where customers’ judgments about a product are not biased by the context in which it’s been photographed. It helps customers focus on the item itself rather than its surroundings. Cleanliness and order help build trustworthiness.
Only use props if they are relevant to the product. While props can occasionally help show how a product can be used, they can also be distracting. If you’re selling a piece of jewelry, there’s no need to have the model holding a flower or wearing a busy patterned dress. All of these props will do is take away from the product itself. In general, it’s best to keep the photo as simple as possible, with the focus on what you are trying to sell. If you decide to use props, make sure they are relevant and don’t take away from the product.
Editing should ALWAYS be part of any photoshoot. Even the best photographers have to edit their work as the setting in which they work has many factors beyond their control. In fact, it can be said that great photographers are also great photo editors. They understand the complex dynamics and relationships between the photo and how it will be perceived.
There are a lot of different editing tools available, and you should use whatever you’re most comfortable with. Just remember to use these tools carefully. It’s tempting to go overboard with filters and other effects, making your photos look fake and untrustworthy. A little bit of editing can go a long way, but too much can ruin an otherwise good image.
Have we scared you yet? Don’t worry! Product photography is hard, and we understand that you often work with a limited budget when you start a business. It’s easy to be tempted to shoot your own photos on your phone and call it a day. But, if you’re unsure of how to capture the best natural-looking images or just don’t have the time or resources, it’s best to turn to a professional product photographer.
But, Clothing and Product Photography Studio has helped many e-commerce startups with their photography. Everything from clothing, jewelry, and beauty products; our team works in a professional photography studio where we have the knowledge, camera equipment, and experience to make your products sell. And the best part is that we offer very competitive prices for our packages.
Get started with your e-commerce product photoshoot today.
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Clothing and Product Photography Studio
1031 South San Gabriel Blvd
San Gabriel, CA 91776